If you are looking to attract customers in today’s automotive market, you can no longer rely on the tools of the past. Successful automotive dealers today have learned to use a variety of innovative tools in tandem to reach their buyers. Here are some useful tips to help you better reach your customers and increase your sales and gross profits on a more consistent basis.In today’s fast-paced information age and with the prevalence of easy-to-use, readily available digital cameras, more businesses are turning to the use of video to get their messages in front of potential clients. With YouTube.com and other Internet-based video hosting sites, video production “quality” has become less important. With “Flip” video cameras and other digital recording devices, it’s relatively easy for anyone to create a simple, straight forward message that can be consumed quickly on the Internet by prospective customers. Because it is so easy, you should make video part of your every day arsenal of marketing tools.Crafting an informative newsletter is another marketing approach that is effective at capturing your customers’ eyes. Over time, a simple one- or two-page newsletter with helpful information geared to your customers’ interests puts you in a position of authority and leads to increased trust and eventual sales.There has been a lot of talk recently about the use of social media as part of a business’ approach to marketing. Facebook.com, Twitter.com, MySpace.com, and a host of other social media sites used on a daily basis will allow you to quickly and easily reach millions of people in a very short time. With more people than ever using mobile devices, cell phones, iPods, iPads, laptops, and even e-book readers, nearly everyone is reachable via social media.Targeted, innovative direct mail is another marketing approach that should be worked into your marketing mix on a regular basis. Often, dealers overlook the power that direct marketing can have on their business. When used properly with a strong message and a unique approach that is different that what others are doing, dealers are able to realize huge increases in sales in a relatively short period of time.As you can see, there are a host of automotive marketing techniques that are each effective in bringing new or existing customers to your dealership. What is key is to maintain a consistent, targeted approach and to work at it every day. When you do, you will see big success over time.