How to Be Successful With Banner Advertising!

Banner advertising is a great way to advertise your business, product or service. If done well, it can be quite profitable. There are several steps you should follow if you are considering using banner advertising as a method of marketing for your business. I will be taking you step by step on how to set up your banner advertising campaign. How to be successful with banner advertising? Alright let’s get busy…Banner advertising, what is it? A “web banner” or “banner ad” is a form of advertising on the Internet. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation, sound, or video to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.Setting up a banner advertising campaign is not difficult. 3 hours at first to set up for the first few times but will get easier and shorter as you get more experience. There is minimal maintenance once your campaign is started. Your results will get better with time This is very similar to television advertising where advertisers know that it take on average for a potential customer to see your add 3 to 7 times before they take action.It is important that you know how banner advertising works. Learn the terminology…Impression: Each time your banner ad loads on a website, this is considered an “impression.”
Click: Each time someone clicks on your actual banner; this is counted as a “click.”
Conversions: When someone fills out the form on your website, this is considered a “conversion” (or lead).CPM – Cost Per Thousand: This is a method of measuring how much you will pay for a banner ad. Often times you are charged “on a CPM basic” which means you are charged for every thousand impressions. A “$2 CPM” means you pay $2.00 for every thousand impressions your banner ad receives. Be wary of sites that charge more than $4 to $5 CPM for banner ad placements. $2.00-$2.50 is ideal, but we’ve seen sites out there charging up to $15 CPM, which is very high.CPA – Cost Per Action: This is a method of measuring how much you will pay for a banner ad, based on the actions taking. An action can be considered a click, or it can be considered a conversion. If a website offers banner advertising on a “CPA basis” this means you only pay when someone actually clicks on your ad (as opposed to impressions).CTR – Click through Rate: This is the ratio of impressions to clicks. For example, if there are 1000 impressions (or page views) on a website and 10 people click on the banner ad, that would be a CTR of 1%.Cost per Conversion: How much it costs you to get one lead. If you spend $30 and you received 8 leads, than your cost per conversion is $3.75.Cost Per Action – If your specified action is a “click,” and you spent $30 to get 100 clicks, than your cost per action, or cost per click, would be $0.33.Publisher: These are the websites that accept advertising on their site.Advertiser: The individual or company placing the banner advertisement (you).A few tips to keep in mind. Always make sure your ad is above the fold. What this means is people don’t have to scroll down on the website to see you add. Some website will try to take advantage to new entrepreneurs and will charge you $3-$15 per 1000 impression. Never pay more than $2 per 1000 impressions especially when you are new. You want to be able to see which one of your ad works and which one doesn’t without investing too much money.3 steps to your banner research:Step One: Understanding How Websites Make Money: Closely examine the websites you look at to decipher if they’re selling advertising space (i.e. banner advertisements, text advertisements, Google’s AdSense ads, etc.), selling a product or service, or a combination of the two.Step Two: Create a List of Websites to Research1. What Sites Do I Visit? Start by looking at websites and blogs you personally visit.2. Choose a Target Market: This can be anything… teachers, motorcycle enthusiasts, college football fans, investors, entrepreneurs, small business owners, dancers, golfers, etc.Step Three: Research Websites1. Alexa.com: Go to Alexa.com and type in the URL of the website you’re researching. You can find a wealth of research on websites on Alexa. Specifically, however, you are looking for the overall traffic rank as well as traffic rank by country, related links (you can get ideas for other websites to research here) and keywords (it’s helpful to know what search terms are used when the site comes up in a search). In very general terms you are looking for websites with a traffic rank between 1 and 100,000.2. Examine the Website: Quality Content: Does this website offer the reader valuable content or does it look like the Las Vegas strip with a flood of blinking and flashing banner ads?3. Place Your Banner Advertisementa. Step One: Understanding Advertising Rates: Most websites post a “rate card” on their site letting potential advertisers know how much they charge for advertising space.b. Second: Understanding Placement: Without question you want to be “above the fold”c. Step Three: Start Small: While you may be pressured for a long-term contract at a “special rate”, it is always advisable to start with a smaller budget for shorter time period.d. Step Four: Submit BannerThis is how to be successful with banner advertising in 1000 words or less. Again banner advertising can be quite profitable as long as you use this technique to the letter. If you start throwing money at it like you are the craps table in Vegas, you will not be successful. Do your diligence, take your time especially at first and go make some cash.To your success
Ghyslain

Automotive Marketing Helps Car Dealers Sell More Fast

If you are looking to attract customers in today’s automotive market, you can no longer rely on the tools of the past. Successful automotive dealers today have learned to use a variety of innovative tools in tandem to reach their buyers. Here are some useful tips to help you better reach your customers and increase your sales and gross profits on a more consistent basis.In today’s fast-paced information age and with the prevalence of easy-to-use, readily available digital cameras, more businesses are turning to the use of video to get their messages in front of potential clients. With YouTube.com and other Internet-based video hosting sites, video production “quality” has become less important. With “Flip” video cameras and other digital recording devices, it’s relatively easy for anyone to create a simple, straight forward message that can be consumed quickly on the Internet by prospective customers. Because it is so easy, you should make video part of your every day arsenal of marketing tools.Crafting an informative newsletter is another marketing approach that is effective at capturing your customers’ eyes. Over time, a simple one- or two-page newsletter with helpful information geared to your customers’ interests puts you in a position of authority and leads to increased trust and eventual sales.There has been a lot of talk recently about the use of social media as part of a business’ approach to marketing. Facebook.com, Twitter.com, MySpace.com, and a host of other social media sites used on a daily basis will allow you to quickly and easily reach millions of people in a very short time. With more people than ever using mobile devices, cell phones, iPods, iPads, laptops, and even e-book readers, nearly everyone is reachable via social media.Targeted, innovative direct mail is another marketing approach that should be worked into your marketing mix on a regular basis. Often, dealers overlook the power that direct marketing can have on their business. When used properly with a strong message and a unique approach that is different that what others are doing, dealers are able to realize huge increases in sales in a relatively short period of time.As you can see, there are a host of automotive marketing techniques that are each effective in bringing new or existing customers to your dealership. What is key is to maintain a consistent, targeted approach and to work at it every day. When you do, you will see big success over time.

Why Do Women Prefer Wholesale Clothing and Jewelry?

Parties, social events, get-togethers, wedding parties, business meetings, birthday parties and the list goes on of all the different kind of occasions that you come across in your social life. Be it your own or others’ social events, you make utmost efforts to look good with the kind of clothes and accessories you sport at that event. Whether you follow fashion and the latest trends or no, every individual is very particular about their clothing apparels and in case of women, the kind of jewelry, shoes and bags that go well with it. Not everyone is a celebrity or not everyone features among the rich and the famous. While people from higher strata of the society have all the money in the world to lavishly spend over designer clothes and jewelry it is the major chunk of the working populations who have to think twice before they spend an enormous amount of money to buy something just because it belongs to a certain posh brand or designer.Wholesale clothing is a fast catching trend that people are getting to be aware of in the recent times. Wholesalers were not exposed directly to the active market of consumers of the garment and jewelry industry in the olden days. But times have changed now and most of these wholesale dealers instead of just dealing with retailers have entered the fashion industry directly to get in touch with their customers. They have chosen a very effective method of marketing their goods via the internet. When you type the word wholesale in search engines you are bombarded with numerous sites of wholesale dealers who are into direct sales of wholesale clothing, wholesale jewelry, wholesale shoes and wholesale handbags.Fashion apparel from hundreds of manufacturers and importers are being sold at wholesale rates. They include amazing assortment of products in various brands and styles. Wholesale clothing like skirts, blouses, dresses, pants, jeans, sweaters, jackets, camisoles, tank tops, halter tops, tunic tops, tube tops, boot-cut jeans, low-waisted hip huggers, stretch pants, decorated pants and the list goes on on the variety of discount clothing you find online at slashed prices. Not just this but you get really attractive jewelry and accessories at discount rates. These may be discounted designer jewelry that is directly sold without any middlemen like the retailers and thus the quality of stones and precious metals used is not compromised. Wholesale jewelry looks so much like their branded counterparts that it is difficult to differentiate the two. You have a range of items in the wholesale jewelry category ranging from fashion earrings, bangles, bracelets, necklaces, chokers, hip hop necklaces, whole jewelry sets, long necklaces, rings, faux amber jewelry, glass jewelry, toe rings, watches, silver earrings, sterling silver jewelry sets to various other attractive jewelry products.