PPC Advertising Can Propel Your Business Growth Effectively

Pay Per Click (PPC) advertising is the fastest growing segment of online advertising. According to Forbes Magazine, by the year 2012, companies will spend $15 billion a year on PPC advertising. The beauty of this marketing model is that the advertiser pays only when a consumer actually clicks on the ad and, thus, through to his or her business’s Web site. In this respect, the customer can be considered a pre-qualified lead, since he or she has already shown interest in the product, first, by typing in the search term and, second, by clicking on the advertising link. Because of its proven effectiveness, the benefits of Pay Per Click advertisements is rapidly growing in popularity among businesses both large and small. It is projected to make up nearly half of total spending on digital advertising over the next few years.The Role of PPC Advertising in Business Today:In today’s increasingly Web-centric world, a well-managed and optimized PPC campaign can be the most cost-effective form of advertising. Many people see the opportunities of benefits of Pay Per Click advertisements. Indeed, search marketing is the fastest-growing segment of the advertising industry, accounting for roughly $20 billion per year, or more than 40 percent of all online advertising dollars.Ironically, part of the reason for this is the global recession. In an effort to cut costs, many corporations are reallocating their marketing budgets away from television and direct marketing campaigns to methods that are more readily measurable. The statistical programs available make PPC advertising absolutely accountable and transparent in terms of tracing the actual return on investment (ROI) per ad.The Benefits of Pay Per Click Advertising:
The benefits of PPC advertising make it arguably the ideal form of advertising in today’s environment. Despite the network or search engine used, PPC brings certain specific benefits for businesses small and large:- You Get What You Pay For:
With PPC marketing you only pay for every time someone actually clicks on an advertisement. This differs from traditional online advertising where you would pay for the number of times your ad is viewed. Because of this you get a much higher percentage of targeted visitors to your website for each dollar spent.- Immediate Results:
When you set up a PPC campaign through a site such as Google you can immediately get results as you will start showing up in searches in a very short amount of time. This is often the fastest way to get seen on search engines as it can sometimes take weeks to show up in the organic search results (normal search engine results).- Target Your Customers:
By choosing which keywords and types of websites your advertisements are shown on you can specifically target your customers. You can also customize your campaigns to show certain ads or certain wording variations based on the site or search keywords.- Specify a Budget:
Custom budgets can be created so that you can choose how much you want to spend on certain days or months. If you sell Christmas decorations you can choose to ramp up your advertising during the busy fall months leading up to Christmas time and spend less during the summer months.- Track Your Results:
Your PPC campaign will include a result tracking service that shows you which keywords are being the most effective for each ad. You can even get more in depth and track if a product was bought from a click.- Advertise 24/7:
Your ads will be shown to potential customers all day. This means that even if you are a brick and mortar store visitors can still be sent to your website when your shop is closed.- Change on the Fly:
Finding that an ad is not generating results? See a word spelled incorrectly? No problem. Simply login and either delete that advertisement or make small wording changes and try again. You can compare with try asking your local newspaper to change some wording in the middle of a print!After reading the benefits of PPC advertising you will see just how important a properly executed pay per click strategy can be to boosting your online sales. PPC can serve as an important market research tool, as it highlights precisely the keywords and phrases that attract the best prospects and sales. It also enables advertisers to easily identify new market trends.

How to Be Successful With Banner Advertising!

Banner advertising is a great way to advertise your business, product or service. If done well, it can be quite profitable. There are several steps you should follow if you are considering using banner advertising as a method of marketing for your business. I will be taking you step by step on how to set up your banner advertising campaign. How to be successful with banner advertising? Alright let’s get busy…Banner advertising, what is it? A “web banner” or “banner ad” is a form of advertising on the Internet. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation, sound, or video to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.Setting up a banner advertising campaign is not difficult. 3 hours at first to set up for the first few times but will get easier and shorter as you get more experience. There is minimal maintenance once your campaign is started. Your results will get better with time This is very similar to television advertising where advertisers know that it take on average for a potential customer to see your add 3 to 7 times before they take action.It is important that you know how banner advertising works. Learn the terminology…Impression: Each time your banner ad loads on a website, this is considered an “impression.”
Click: Each time someone clicks on your actual banner; this is counted as a “click.”
Conversions: When someone fills out the form on your website, this is considered a “conversion” (or lead).CPM – Cost Per Thousand: This is a method of measuring how much you will pay for a banner ad. Often times you are charged “on a CPM basic” which means you are charged for every thousand impressions. A “$2 CPM” means you pay $2.00 for every thousand impressions your banner ad receives. Be wary of sites that charge more than $4 to $5 CPM for banner ad placements. $2.00-$2.50 is ideal, but we’ve seen sites out there charging up to $15 CPM, which is very high.CPA – Cost Per Action: This is a method of measuring how much you will pay for a banner ad, based on the actions taking. An action can be considered a click, or it can be considered a conversion. If a website offers banner advertising on a “CPA basis” this means you only pay when someone actually clicks on your ad (as opposed to impressions).CTR – Click through Rate: This is the ratio of impressions to clicks. For example, if there are 1000 impressions (or page views) on a website and 10 people click on the banner ad, that would be a CTR of 1%.Cost per Conversion: How much it costs you to get one lead. If you spend $30 and you received 8 leads, than your cost per conversion is $3.75.Cost Per Action – If your specified action is a “click,” and you spent $30 to get 100 clicks, than your cost per action, or cost per click, would be $0.33.Publisher: These are the websites that accept advertising on their site.Advertiser: The individual or company placing the banner advertisement (you).A few tips to keep in mind. Always make sure your ad is above the fold. What this means is people don’t have to scroll down on the website to see you add. Some website will try to take advantage to new entrepreneurs and will charge you $3-$15 per 1000 impression. Never pay more than $2 per 1000 impressions especially when you are new. You want to be able to see which one of your ad works and which one doesn’t without investing too much money.3 steps to your banner research:Step One: Understanding How Websites Make Money: Closely examine the websites you look at to decipher if they’re selling advertising space (i.e. banner advertisements, text advertisements, Google’s AdSense ads, etc.), selling a product or service, or a combination of the two.Step Two: Create a List of Websites to Research1. What Sites Do I Visit? Start by looking at websites and blogs you personally visit.2. Choose a Target Market: This can be anything… teachers, motorcycle enthusiasts, college football fans, investors, entrepreneurs, small business owners, dancers, golfers, etc.Step Three: Research Websites1. Alexa.com: Go to Alexa.com and type in the URL of the website you’re researching. You can find a wealth of research on websites on Alexa. Specifically, however, you are looking for the overall traffic rank as well as traffic rank by country, related links (you can get ideas for other websites to research here) and keywords (it’s helpful to know what search terms are used when the site comes up in a search). In very general terms you are looking for websites with a traffic rank between 1 and 100,000.2. Examine the Website: Quality Content: Does this website offer the reader valuable content or does it look like the Las Vegas strip with a flood of blinking and flashing banner ads?3. Place Your Banner Advertisementa. Step One: Understanding Advertising Rates: Most websites post a “rate card” on their site letting potential advertisers know how much they charge for advertising space.b. Second: Understanding Placement: Without question you want to be “above the fold”c. Step Three: Start Small: While you may be pressured for a long-term contract at a “special rate”, it is always advisable to start with a smaller budget for shorter time period.d. Step Four: Submit BannerThis is how to be successful with banner advertising in 1000 words or less. Again banner advertising can be quite profitable as long as you use this technique to the letter. If you start throwing money at it like you are the craps table in Vegas, you will not be successful. Do your diligence, take your time especially at first and go make some cash.To your success
Ghyslain

Automotive Marketing Helps Car Dealers Sell More Fast

If you are looking to attract customers in today’s automotive market, you can no longer rely on the tools of the past. Successful automotive dealers today have learned to use a variety of innovative tools in tandem to reach their buyers. Here are some useful tips to help you better reach your customers and increase your sales and gross profits on a more consistent basis.In today’s fast-paced information age and with the prevalence of easy-to-use, readily available digital cameras, more businesses are turning to the use of video to get their messages in front of potential clients. With YouTube.com and other Internet-based video hosting sites, video production “quality” has become less important. With “Flip” video cameras and other digital recording devices, it’s relatively easy for anyone to create a simple, straight forward message that can be consumed quickly on the Internet by prospective customers. Because it is so easy, you should make video part of your every day arsenal of marketing tools.Crafting an informative newsletter is another marketing approach that is effective at capturing your customers’ eyes. Over time, a simple one- or two-page newsletter with helpful information geared to your customers’ interests puts you in a position of authority and leads to increased trust and eventual sales.There has been a lot of talk recently about the use of social media as part of a business’ approach to marketing. Facebook.com, Twitter.com, MySpace.com, and a host of other social media sites used on a daily basis will allow you to quickly and easily reach millions of people in a very short time. With more people than ever using mobile devices, cell phones, iPods, iPads, laptops, and even e-book readers, nearly everyone is reachable via social media.Targeted, innovative direct mail is another marketing approach that should be worked into your marketing mix on a regular basis. Often, dealers overlook the power that direct marketing can have on their business. When used properly with a strong message and a unique approach that is different that what others are doing, dealers are able to realize huge increases in sales in a relatively short period of time.As you can see, there are a host of automotive marketing techniques that are each effective in bringing new or existing customers to your dealership. What is key is to maintain a consistent, targeted approach and to work at it every day. When you do, you will see big success over time.